I love verbal humiliation, so there are a ton of words that get me turned on :-P I used to have D/s sex with little to no decent verbal humiliation and I enjoyed the experiences much much much less. What's the appeal of it, you ask? What's the appeal in any type of humiliation? There is a masochism there. What is the appeal of getting the shit beat out of you? It's just a preference.
Anyway... so I can't give any specific example of the words in particular, because there is a large variety. Basically, I like in-depth verbal degredation and abuse. And no... if He was just reading a stereo manual it would certainly not have the same effect :-P