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Cuckoldry as a fetish has been around since at least the time of Leopold von Sacher-Masoch (the writer after whom the term "masochism" is coined). Sacher-Masoch's wife, Aurora Rümelin, recounts in her memoirs multiple instances of Sacher-Masoch asking, begging and even threatening her to make her cuckold him so he could experience the pain and humiliation of the act. To that end, Sacher-Masoch created multiple "opportunities" for the adulterous act to occur, none of which were successful. While Rümelin indulged her husband in many of his masochistic requests, due in large part because to her dependence on him to financially support herself and her children, she steadfastly refused to cuckold him. Rümelin's refusal to succumb to Sacher-Masoch's cuckholding fantasies was one of the causes of their separation and her subsequent descent into poverty.

The wife who enjoys cuckoldry is sometimes referred to as a hotwife. In a broader context, the contrast between a cuckold and the additional male participant (sometimes called a "stud" or "bull") is sometimes used to summarize an individual's personality or behaviour and the variability commonly seen in male libidos; the cuckold or beta male suggesting a lack of virility, perhaps sometimes having a small penis, impotence, infertility, vulnerability, weakness, or even anxiety and the stud or alpha male representing virility, potency, a larger phallus, fertility, dynamism, masculinity, strength and a sense of confidence in the ease with which he may sexually possess another man's wife. There are some who consider the use of the term "bull" to be offensive, and this term is also not used commonly in the BDSM community. Interestingly, the more virile male was once almost exclusively referred to as a "stud"; using an equine connotation rather than the bovine one of a "bull".