What I want to know is the author's gender. There was an article in GQ not too long ago but not too recent either on the exact topic. It was written by a man. Besides the sprinkles of humor, his theory suggest that men lie because men can and it makes them in control (or at least the feel of it). I think that is true to a certain point.

I don't know how or if biology has anything to do with this. It is beyond my knowledge. But I do believe gender specific media does influence behavior. I still chuckle when I remember the article in Cosmopolitan about donkey punch? I forget exactly but it's funny what they tell women sometimes.

In the end, this reminds me of Chaucer? who wrote all women want is power over men. An argument can be made that the man is "submissive" because the power is given by the submissive in the first place. Nevertheless, I am sure it is still a fun game as Andrew points out. I wonder if it would be more fun with a slave instead of a submissive...