for me it does nothing. I hate having my hair touched/played with/brushed. I have hair that i have to work long and hard on in the morning, to make it straight and stick out/up the way i want it to. So when my other half comes over and wants to mess it all up, i get upset. I do though play with his hair, casually. I like to twirl it in my fingers and move it from his face, i dont think id ever brush it, unles told to, which i dont see that coming anytime soon.