On a side note, I remember reading this in a local news story as H&M gave away used posters of the famous Anna Nicole Smith campaign in the mid-90s. There had been no advance ads at all but somehow the grapevine had spread that the posters would be auctioned at a warehouse in the local harbour:

"Two hundred men are standing in the frosty winter morning, intoning like a shanty "Torselette! Torselette! We want the torselette!"

-refering to the most famous pic, the one where she's lying on her back, facing us and legs stretched up (it's easy to fill this in with something if you're that way inclined). I don't think they'll be selling off Madonna posters this time aroound...