creamy,

That's an unpleasant situation to be in Sounds like you made the right choice by stopping the play. If your feelings are really getting in the way of your being able to be friends with him, the best thing might be to take a break from talking to him for a while. Just explain to him that since you -do- have these feelings you need a little time apart, without daily chatting, hugs, etc. to get your head together.

Then once you are feeling like you are on more solid ground and have gained a little emotional distance from it all (and have had more of a chance to strengthen your connections with other people) perhaps you will be able to pick up your friendship with him?