The wind blowing through her hair, as always, was invigorating to Janice. Not only did she enjoy driving her BMW convertible, but returning from a very successful and enjoyable weekend visit with one of her mentors added to her feeling of well being and contentment.

In fact, Janet was very, very happy as she continued to roll the figures over in her head and once again played through the day's conversation between her and Lee Morgan.

"Of course there is lots of money to be made with the breedings,"Lee had said, "but I want you to realize that the sale of the calf is just the tip of the iceberg as the less educated say. Besides purchasing the calf, which can net you between $25,000 and 50,000, there are other incomes that really push up the worth of not only this particular woman, but her daughter and the breeding line that you can establish. For example, at the breeding itself, a lot of clients will want to come and watch the proceedings. So right there, you can probably get between 6 and 10k per person per day!

"Now the owner of the bull will probably want half and I recommend you talk to Marissa, you remember her, the gal who sat next to you last night, about using her new bull Balthazar. He already has a following and you can probably count on 12 to 20 couples wanting to attend. That means that you can get another $200,000 for the breeding because Marissa prefers weekend events which generally last for about two days and are quite elegant. "

"And truth be told, I agree with that. They are more intimate and much more relaxed than the four or five hour breeding sessions we did in the old days. The guests actually become more acquainted with the cow and her calf and this builds future interest for the calving and the breed line, and of course that means you have a dedicated following and can count on more money in the future. And of course, if they come to the breeding, then you can probably count on a lot of those people coming to the calving. And now we can have the calving induced so you can actually schedule it, and again that could be another $200,000 even before the calf is sold."

"Additionally if you film the breeding and the calving and sell them on line at a protected web site or distribute them via CDs using some clandestine courier networks, you can easily double your money again without taking any more risk or doing any more work, or using any other cow."

Then Lee said, "Marissa also does an introductory weekend where the cow and her calf are entered into the herd and are marked with the herd signs. Now this may seem like a non event to you, but a large number of clients are quite interested in the reactions of both the cow and the calf when they first meet their bull and how they react to their markings. It is especially good when the calf knows that the cow will soon be bred with the bull and that in the future she too will be bred. I particularly like the way Marissa handles these events because they are generally much like a normal party. Even the calf and her cow dress up, looking fresh and happy, then about halfway through the night, the bull is brought in where they cow and calf first meet him. That in itself is great and then the questions from the other guests as they talk to the cow and her calf really play with their minds and it makes for a great evening."


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