I'm not saying there was no market for the econoboxes - just that the Big Three couldn't make them profitably because of their higher overheads. People kept buying SUVs, too, until fuel prices went silly.
No, the margins have nothing to do with fuel efficiency rules - they're about how much customers are prepared to pay, versus the costs involved. (Yes, a different tax regime could have either squeezed margins and/or pushed prices higher, but that's really not relevant here.) It's more a case of the class having been created to keep delivering the big cars the market wanted at the time without being gouged by the silly fuel consumption taxes which were imposed on equally powerful non-SUV cars.Those higher margins were only there because, by pretending they were pickup trucks, SUVs could dodge the mandatory fuel efficiency rules. The only reason the class was created was so they could go on sticking big low-comression engines into them.
The Government and exploding fuel prices finally managed to kill off the Big Three's main cash cow - and the UAW targeted American car makers, forcing their costs up making smaller cars uneconomical for them to make. Now, the small car manufacturers are still making them and making a profit - the companies which couldn't make them profitably before still can't, but no longer have the alternative market segment open to them either.So if nobody really wanted those little fuel-efficient cars, why are the companies that made them surviving, while the companies that didn't, are waiting with their tin bowls in the Government free money line? Is the AUW some kind of eco-terrorist front that only targeted SUV makers?