Names and titles are a big issue for me. For the longest time I was just totally opposed to titles. I felt that they were generic, and theatrical, and that you can put a lot of submissive energy into how you say a name. My master, though, enjoys titles and I've come to think of them as sort of D/s pet names. I call lots of people honey and sweetheart and dear, and they don't feel generic to me; these are ways of saying how I feel about the other person. So I call my master Sir, or Master, usually, as a way of expressing my loving submission to him. But I'm always free to use his name, and I love that too.