Yeah, I for one am getting very tired of all those corporation thugs coming around and forcing me into the stores to buy and buy and buy. I don't seem to have a choice anymore. Just spend, spend, spend or they'll take my family away and torture them. [/sarcasm]
To my mind, anyone who complains about "materialism" is only complaining because people have the choices and the means to buy things. No one is required to buy anything except the essentials. But having the choice implies having the freedom to choose, and to some people that freedom is heresy. People who have the freedom to choose which car to buy, or which TV program to watch, or which religion to believe in just might realize that they can have a choice in whether or not some asshole preacher/minister/priest/rabbi/imam should really be allowed to control other peoples' lives! Can't have that, now, can we?