Is it true that women go for men that do not like them?

No not nessesarally, but as social animals we do have a tendency to want to be liked, which can lead to this assumption sometimes.

It seems logical that if we need people to like us, we choose partners who do?
But this article claims that we choose people who do not like us, so something else must come into play here. If they are right. And what on earth is that??

Or is it a matter of the men playing hard to get making it more interesting?

The age old adage is that people always strive most for that thing they cant have and a common tactic by both sides to maintain intrest is to fain a lack of interest one's self...to an extent.

So it seems in some cases, and I wonder why? Why, if this is true, do we want what we can't have? I mean, in the sense of wanting it because we cannot have it? We are so used to thinking like that and finding it more or less natural, but isn't it really rather weird?

Do we not value what we have?

A lot of people seem to take what they have for granted until they no longer have it. Absence makes the heart grow fonder.

I was also thinking, if feelings cool or persons are taken for granted, can this change if someone else wants what we have? Do we value it more?
Or is the safety and warmth of having a good relationship what counts?