Well... i discovered, AFTER i was married, that i was submissive and what the cravings, etc. meant. My husband is not interested in the lifestyle, even though i have encouraged it. So, i went outside of my marriage to get that need fulfilled.
*Fast Forward*
Hubby found out about my Master. i ended it with Master and hubby and i tried counseling. Hubby still was not interested so i tried to "ignore" or "suppress" the cravings, desires, etc. Basically listening to him telling me i was "weird" and other choice phrases.
*Fast Forward 3 more years*
i had gained 80 pounds, was on anti-depressants, etc. i finally said, "screw it... i can't just ignore who i am" and found the forum, have met some nice people, etc... And am finally feeling like i am getting my life together again. (Lost 68 pounds, stopped anti-depressants, etc.)
So... to answer your question...
i think people can try to ignore their desires... but at what cost? That is the question in my mind...