We call it coo. My Man loves it when i coo at Him. If i'm not cooing, He thinks something is wrong. He coos at me too. We call each other pet names & we act silly. If He was rough & gruff all the time, i dont think i would have discovered my submissiveness. In the past when a man is "the man" toward me, i tend to dig my heels in. With Him, His kindness & gentleness & even silliness allows me to relax & just have fun with Him & what do you know, i'm submissive.