BDSM may have become an acceptable "kink" in recent years, but it is still Bondage/Discipline Domination/Submission Sadism/Masochism when broken down. I checked out the site you speak of and find it to be pretty basic DS (with lots of vanilla flavoring). I also find it to be fairly SSC while my preference runs towards RACK.

I was mildly annoyed by the implication that my lifestyle is all "pretend" and the clothing "strange". But, I support thier right to believe that. I see the sites premise as another box people want to fit me into and as with all previous boxes presented to me, I refuse to get in.

That said, The site looks good, has a active discussion forum and seems to be doing some good for those people who find it a good fit.