I'm confused about whether the rules of this brand of virtue ethics applies only to those who choose to take on these obligations, or if Norman's claims about what is good and right for human beings is a fact and applies to people generally. If it is the first, then it seems to me more like a role playing game than an ethos. If it is the second, then it seems like it ought to be acceptable (in theory) to enforce the rules even on those who disagree with them.
Denuseri seems to be having it first one way, then another.