I won't lie, looks ARE important to me. So important, in fact that I've thought enough about it to be able to sub-divide looks into categories:
the physical body (height, bone structure, weight)
style(clothing and hair)
body language.
I think most people are somewhat willing to be flexible when it comes to what is physically ideal in regards to height, hair color, eye color, weight etc possibly because this aspect of our looks is what we have the least control over.... we still can't do a lot about our height (though I have heard about some surgical options, most people don't). Yes, there are colored contacts, hair dye and the gym, but we can still only do our best with what we've got... which brings us to style. I think how someone chooses to dress, how they do their hair etc tells a lot about a person.... not everything of course, not everyone with a mohawk is a rage-filled anarchist (ok, hardly anyone with a mohawk is) not everyone in a suit is respectable (ok, ok, I know, hardly anyone in a suit is) but still, people choose their clothes for a reason, though sometimes subconsciously. Lastly, there is body language, and I think that how someone carries themselves is probably what I react to the most. True confidence and self-assuredness can't really be faked..... unlike almost everything that we see when we look at someone. And almost everyone agrees, that's attractive